Diamond Luxe LLC began as a spark—an idea born from adversity. After an accident left Christopher Deel, the Founder and CEO, grappling with an uncertain future, he faced new limitations despite years of success as an entrepreneur and Realtor. Months of sorrow and depression led him on a journey of self-discovery, fueled by prayer, faith, and manifestation. From this place of struggle and reflection, Diamond Luxe LLC emerged—transforming pressure into purpose.
Initially created as a means to continue pursuing his passion, Christopher felt a higher calling: to elevate the mission beyond just a business. Today, Diamond Luxe is no longer just an idea; it is a well-crafted plan with a meaningful purpose. The company is the hub of an ecosystem that includes 21 businesses, each carefully planned to launch one at a time.
What sets Diamond Luxe apart is its commitment to values often overlooked: exceptional customer service, compassion, love, and respect. Each venture, every concept, and every interaction is infused with these principles—building relationships one Diamond at a time.
At the heart of Diamond Luxe is the Diamond Relief Foundation (DRF). Although still in its early stages, the foundation is a vital part of the vision. The DRF aims to channel resources into transformative programs designed to uplift communities and improve lives. Currently, there are 12 initiatives in development, focusing on a wide range of causes, including support for animals, veterans, homeless populations, foster children, Christian education, and providing Bibles and books to children in need.
With every social media interaction—likes, shares, comments, followers—combined with the growth of each new company and client, Diamond Luxe invites everyone to join in a shared mission: to build, bless, and better the world. Through intentional service and heartfelt purpose, Diamond Luxe is more than a business—it’s a movement toward positive change.